Lisa KissaneJun 54 min readAre you writing for YOU, or for your READERS?Your time and expertise is incredibly valuable - make it easy for your customers to see this, and marketing won’t feel quite so disgusting.
Lisa KissaneApr 106 min readGetting your wellbeing business in order - the Silvertongue Roadmapping AuditSo, you’re considering getting someone on board to help organise your online business activity? This might be for you!
Lisa KissaneMar 213 min readAre you indirectly repelling introverted clients?You've got your website, the visuals are stunning and the copy sparkles in your own unique tone of voice. So why are visitors leaving?
Lisa KissaneJan 33 min readThe Real Reason You Need a WebsiteYou don't need to be posting three times a day on multiple platforms - but you do need to make your offer clear.
Lisa KissaneOct 23, 20235 min readDoes your person-centred business actually need a website?There’s a whole world of people out there waiting to access information about your service in a way that works for them.
Lisa KissaneApr 25, 20234 min readThe 5 Stages Your Customers Go Through Before Making A PurchaseGardeners have a saying, "Right plant, right place". I like to think of writing the same way. Right words, right place. If you’re...
Lisa KissaneApr 16, 20234 min readHow to Find the Best Copywriter for Your BusinessCopywriters have the right words, because we spend time honing our craft, like a warrior with a whetstone sharpening his sword.