CONTENT MARKETING:
BLOG WRITING
Entertaining, relevant blog posts bring you more clients.
By answering your audience’s questions, you’re affirming your brand as an expert in your subject, so they’re more likely to come to you when it’s time to make a purchase.
I’ll write your blog posts in your brand’s tone of voice.
I’ll include keyword research so you’re visible to the people who need your services.
Depending on your setup, I can build and post your blog articles, too (let’s chat about specifics if this is something you’d like help with).
Best for Service-Based Professionals who:
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Have a content marketing plan but not the time to implement it.
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Want to share knowledge with their followers/audience and build trust.
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Love to write and need someone to develop a content marketing plan.
Blogs and content marketing vary from business to business, so below is an example of a typical working relationship; it’s not exhaustive and I’ll work however best suits you. I’m flexible and happy to adapt, as long as everyone knows what’s expected of them.
WHAT MY CLIENTS SAY
WHAT YOU'LL GET
ONE-OFF OR RETAINER BLOG POSTS OF ~750-1500 WORDS
FROM £250 PER POST
(CONTACT ME FOR DISCOUNTS ON RETAINER AGREEMENTS)
INCLUDES:
Meta description for search results
SEO/keyword research
Alt text for images
14 day turnaround (with one round of edits)
The blog writing process:
Whether you have a content marketing plan or not, the first step is to chat through your blogging needs and how I can help.
A typical cycle might look like this:
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We’ll discuss topics and create a plan - this could be monthly or in 3-6 month blocks. You might already have this, in which case you’ll supply the info and we’ll jump to the next step.
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I’ll research keywords and create a first draft for each post two weeks before the agreed deadline*.
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You’ll submit feedback within 1 week and I’ll supply the final version by the deadline.
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You’ll post the blog article, or I can support with this if needed.
*While we work on our first blog post together, I’ll supply a ‘tone of voice’ check before a full article; this makes sure I’m getting things right early on, which saves time later.
My favourite posts from the Silvertongue Blog (or see below for my latest updates):
Are you indirectly repelling introverted clients?
The 5 Stages Your Customers Go Through Before Making A Purchase